Amaranth Color Market Size, Share, and Trends A Comprehensive Analysis

The global Amaranth Color Market is witnessing consistent growth as the demand for natural food coloring solutions continues to rise across various industries. Amaranth, a synthetic red food color, has gained popularity for its vibrant hue and cost-effectiveness. The market was valued at USD 58.44 million in 2024 and is expected to grow from USD 61.60 million in 2025 to USD 98.88 million by 2034, marking a CAGR of 5.4% during the forecast period (2025-2034).

Amaranth color, which is primarily used in food and beverages, cosmetics, pharmaceuticals, and textiles, has become a crucial component in industries aiming to meet consumer preferences for vibrant and attractive products. With its affordability and the increasing demand for on-the-go food options, amaranth color is rapidly being adopted by manufacturers across the globe.

Amaranth Color Market Overview

Amaranth color, also known as E123, is a water-soluble synthetic colorant derived from the Amaranth plant. It is widely used in processed foods, beverages, cosmetics, pharmaceuticals, and textile industries due to its brilliant red hue. Its vibrant appearance and stability in various formulations make it ideal for a wide range of applications.

The increasing demand for processed food products and beverages, particularly those that are quick to prepare, such as ready-to-eat meals, snacks, and beverages, has significantly boosted the demand for amaranth color. The rise in demand for sugar confectioneries, soft drinks, alcoholic beverages, and cosmetics further fuels market growth.

Additionally, the cost-effectiveness of amaranth color has contributed to its widespread adoption. It offers a cheaper alternative to other natural and synthetic food colors while delivering similar aesthetic effects.

Want to Explore More? Get a Free Sample Report Today!
https://www.towardsfnb.com/download-sample/5760

Key Growth Factors

1. Changing Lifestyle Preferences

With the rise of fast-paced lifestyles, consumers are increasingly opting for ready-to-eat food products that are convenient, visually appealing, and colorful. Amaranth, with its bright red color, fits perfectly into the evolving food and beverage market, particularly in items like snacks, sodas, and candy.

2. Cost-Effectiveness

Amaranth is a cost-effective colorant compared to other alternatives, making it ideal for large-scale food manufacturing. Its affordability enables producers to use it in a wide range of food and beverage applications, especially where vibrant color is essential.

3. Demand for Food and Beverage Products

The continuous growth in the food and beverage sector, particularly in developing economies, is a major contributor to the increasing demand for amaranth color. The rising consumption of processed foods, convenience foods, and beverages has propelled the market for food additives like amaranth.

4. Cosmetics and Pharmaceutical Industry Adoption

Amaranth’s use is expanding in the cosmetics and pharmaceuticals industries due to its vibrant color and ease of incorporation into various products. Amaranth is used in lipsticks, shampoos, and even in tablets and pills, where color plays an important role in consumer appeal and brand differentiation.

5. Regulatory Support

In many regions, regulatory bodies have authorized the use of amaranth color in food products, which has helped increase its acceptance. For instance, it is approved for use in many countries under various regulations, including the FDA in the United States, the European Food Safety Authority (EFSA) in Europe, and the Health Canada standards.

Market Dynamics

Drivers

Health Benefits

• A key driver of the global amaranth market is the growing awareness of its health benefits. Amaranth is rich in protein, fiber, and essential minerals like calcium and iron, while being naturally gluten-free. This makes it an excellent choice for individuals with celiac disease or gluten intolerance. As health-conscious consumers seek out nutritious and natural foods, amaranth’s popularity is expected to rise.

Increasing Demand for Plant-Based Protein

• The global shift towards plant-based diets is another significant factor driving the amaranth market. As concerns about the environmental impact of animal agriculture and the health risks of excessive meat consumption grow, many people are seeking alternative sources of protein. Amaranth, containing around 13-14% protein by weight, is a valuable plant-based protein source. As demand for plant-based proteins continues to climb, the amaranth market is set to expand.

Restraints

Limited Awareness

• One of the major challenges facing the global amaranth market is limited awareness, particularly in certain regions. As a relatively niche product, many consumers may not be familiar with amaranth or its health benefits, which can hinder market growth. Educating consumers on the advantages of amaranth and how to incorporate it into their diets will be essential for market expansion.

Limited Availability and High Cost

• Another restraint is the limited availability and high cost of amaranth in some regions. As a specialty crop, amaranth is not widely cultivated or distributed, which can make sourcing the product challenging and increase costs. Moreover, as demand rises, the limited supply may drive prices higher, making amaranth less accessible to certain consumers. These factors can slow the growth of the market and present obstacles for companies aiming to scale their operations.

Key Highlights from the Amaranth Market Forecast

• Sustainable Agriculture
  The growing recognition of amaranth as a sustainable crop is likely to open up new agricultural markets. Its ability to thrive in diverse conditions, require less water than traditional grains, and its resilience make it an attractive option for eco-conscious farming practices, driving its potential for growth in the agricultural sector.
• Wellness-Focused Creations
  Continuous innovation in amaranth-based products that cater to specific dietary needs and offer health benefits is a key driver behind the market’s expansion. With an increasing focus on wellness and functional foods, amaranth’s versatility in creating nutritious, health-oriented products is fueling its rise in popularity and market share.
• Internet Commerce Growth
  The rise of online platforms and direct sales channels is becoming crucial for the amaranth market. As consumers increasingly prefer purchasing specialized food products online, bypassing traditional intermediaries, e-commerce is expected to play a significant role in the market’s growth. This trend towards online shopping makes amaranth more accessible to a broader customer base.

Explore key findings fast through our simplified Table of Contents:
https://www.towardsfnb.com/table-of-content/amaranth-color-market

Shifting Dietary Trends Driving Global Growth in the Amaranth Color Market

The amaranth color market refers to the global demand for amaranth, a synthetic azo dye (E123), widely used in food, beverages, cosmetics, and pharmaceuticals to add a reddish-purple hue. While regulatory restrictions limit its use in certain countries, such as the U.S., the dye remains in high demand in other regions, particularly in the Asia-Pacific and Middle East markets. The market is composed of both natural and synthetic alternatives, with growth driven by trends in food aesthetics, regulatory changes, and consumer preferences for clean-label ingredients.

One of the key factors propelling the expansion of the amaranth color market is the rising demand for processed and packaged foods, driven largely by shifting dietary preferences, especially in developing countries. In fiscal year 2024, India saw significant growth in the export of processed foods, including mango pulp, processed vegetables, fruits, juices, and nuts, totaling hundreds of millions of USD. Notably, processed vegetables alone accounted for $787.28 million in exports. As consumer focus on product visual appeal increases, amaranth color plays a vital role in making products more attractive. Additionally, the growing urban population is creating a favorable market environment for companies innovating in ready-to-eat and ready-to-drink products.

See Pricing and Personalize Your Report Today: https://www.towardsfnb.com/price/5760

Opportunities in the Amaranth Color Market

Natural and Organic Product Lines

• As consumer demand for natural and organic food products grows, amaranth color presents an opportunity for manufacturers to create products with attractive visual appeal while maintaining cost-effectiveness. By providing an alternative to synthetic dyes, it also appeals to consumers seeking cleaner labels.

Expanding Application in Functional Foods

• The market for functional foods is expanding, driven by consumer preferences for health-focused products. Amaranth’s use in functional beverages (such as energy drinks, smoothies, and health shakes) and nutrient-enriched products presents new growth avenues.

Rising Demand in Developing Markets

• The increasing purchasing power and growing middle class in emerging markets like India, China, Brazil, and South Africa represent significant growth opportunities for amaranth color. These regions are witnessing an increase in processed food consumption, which will likely drive demand for colorants.

Innovations in Application Technologies

• Ongoing innovations in food processing and packaging technologies are expected to increase the efficiency and scope of amaranth color usage, especially in ready-to-drink beverages and packaged foods. Companies can leverage these innovations to enhance product formulations and meet consumer expectations.

Amaranth Color Market

• Sensient Technologies
• Neelikon Food Colors & Chemicals
• Dynemic Products Ltd.
• Roha Dyechem Pvt. Ltd.
• Cathay Biotech Inc.
• Alliance Organics LLP
• Chromatech Incorporated
• Kolorjet Chemicals Pvt. Ltd.
• Matrix Pharma Chem
• Sun Food Tech
• Food Ingredients India
• Global Chemicals Ltd.
• Koel Colours Pvt. Ltd.
• Vinayak Ingredients
• Neochem Technologies
• TCI America
• BioconColors
• Pylam Products Company
• Aakash Chemicals
• Arlex Chemi Pvt. Ltd.

Need Expert Guidance? Schedule a Personalized Session Today!
https://www.towardsfnb.com/schedule-meeting

Segmentation Analysis

By Type

• Crude Amaranth Color: Used predominantly in low-cost products.
• Refined Amaranth Color: Offers better quality and is used in high-end food and beverage products, as well as cosmetics.

By End Use Industry

• Food & Beverage: The largest consumer of amaranth color, including its use in candies, sodas, and snack foods.
• Personal Care & Cosmetics: Lipsticks, shampoos, and other beauty products.
• Pharmaceuticals: Tablets, capsules, and medical syrups.
• Textiles: In the textile industry for dyeing purposes.
• Animal Feed: For enhancing the appearance of animal feed products.

By Nature

• Synthetic Amaranth: Dominates the market due to cost-effectiveness and availability.
• Natural Amaranth: Gaining attention due to the increasing demand for natural food colorants.

By Distribution Channel

• Business-to-Business (B2B): Bulk supply to food manufacturers and other industries.
• Business-to-Consumer (B2C): Direct sales to end consumers via retail and e-commerce channels.

Regional Insights

North America

• The North American market is expected to hold a significant share of the global amaranth color market due to the increasing demand for processed foods and beverages. The presence of major players in the U.S. and Canada also contributes to regional growth. Regulatory approval and the adoption of clean-label products will continue to drive the demand for amaranth color.

Europe

• In Europe, demand is driven by the popularity of processed foods, cosmetics, and the growing inclination toward natural colorants. Amaranth is approved for use in the EU, and its acceptance in organic products will boost market growth in the region.

Asia Pacific

• The Asia Pacific region is poised to witness the highest growth due to the growing food processing industries in countries like China, India, and Indonesia. Amaranth color is gaining popularity due to its affordability and versatility in food applications, including ready-to-eat foods, sauces, and beverages.

Latin America

• In Latin America, rising demand for convenience foods and beverages in countries like Brazil and Argentina is driving market growth. The growing middle class and evolving lifestyle preferences present ample opportunities for amaranth color in the region.

Middle East & Africa (MEA)

• The MEA region is gradually increasing its share in the global market, driven by rising disposable incomes and the increasing demand for food colorants in processed foods and cosmetics. Growing urbanization and changing dietary habits in the region will further propel demand.

Discover More Insights: https://www.foodbeveragestrategies.com/canola-oil-market-size/

Future Outlook

The Amaranth Color Market is expected to continue its upward trajectory, with a projected market value of USD 98.88 million by 2034. Driven by consumer demand for vibrant, visually appealing products and the cost-effectiveness of amaranth, the market offers substantial growth opportunities, particularly in emerging markets. With a growing emphasis on natural and clean-label products, the amaranth color market is poised for steady growth in the coming years.

Get unlimited access to reports and insights with an annual membership: https://www.towardsfnb.com/get-an-annual-membership

About Food Beverage Strategies 

Food Beverage Strategies connects food and beverage innovations with intelligence to help global brands tackle their most challenging problems. With over 20 years of expertise, we provide data-driven insights, emerging trends, and strategic solutions that empower businesses in the food and beverage industry. Our tailored reports, in-depth analysis, and actionable strategies help clients stay ahead of the competition and boost profitability.

We offer comprehensive market insights, focusing on sustainability, innovation, and consumer behavior, to help businesses navigate the dynamic food and beverage landscape.